Digipaks are the casings for CDs and are used to effectively promote an artists image this is done with images related to the genre and style of the artist or the songs found on the album, there is quite often an image of the artist or band so that fans can recognise them and it will appeal to their loyalty to the singer/band. They are usually a clear plastic with panels of printed paper folded within to add to the visual aesthetic, these visuals tend to have a theme running through them that links to the theme found throughout the album to keep continuity between the product and packaging. Within the digipak there is a CD holder for one or more CDs and some may feature a small booklet containing lyrics and band or artist information so that listeners can also learn more about the artist and possibly create more of a personal connection to the music as they feel closer to them. A track list is presented on the back of the case to let purchasers know the contents of the product and to make it easy to find what track is being listened to, also on the back a record label may be seen to recognise the companies contributing to the album and to create a link between a successful artist or company. Digipaks give fans of the singer/band the feeling of being closer to their idols and give them a sense of loyalty as well as owning a hard copy collection of the songs rather than predominantly owning digital downloads.
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