Final Music Video

Final Advert

Final Digipak

Original Image - Advert

Original Images - Digipak

Digipak First Draft

Layout idea:

This is general idea of the imagery and layout we can use, it has been produced with found images so that we can get an idea of what it will look like and develop it with our own images later. This will give us a plan of what sort of photos we want to shoot.

This is a variation of the front cover of the digipak that I have created, this will give us more options to explore and can give us two designs to develop and choose which would suit our video and genre the best.

Advert First Draft

Music Video First Draft

Ancillary Ideas Digipak

Digipak:
As a group we have come together and put forward ideas to use in our digipak that would suit the song and genre we are using. We found a template online that we used to outline what section belongs to what part of the digipak so we could get the layout correct.


Our first focus in the design process was to create a front cover that would entice our target audience to buy the product but also reflect what we are trying to promote. We took inspiration from several digipaks of a similar style and genre, particularly those of Lana Del Rey.

 

Above are some ideas for the imagery that makes up the front cover. We had the idea that we could split an image of Natasha and have her pure, innocent half on one side and rebellious half on the other, this compliments the juxtaposition found throughout the planned narrative in our music video. We wanted her to pose with a finger on the lips as that connotes secrets which is the featured song for our album and the song we are editing to. The theme of roses is strong in the top right digipak and in our music video we are hoping to feature a rose dying; a rose typically symbolises love and passion so when it is dying it means that the relationship is dying which is the idea we are trying to take from this.

 

We took inspiration from the typography on this digipak's front cover as we like the retro style of it. We noted that there are quite often two different fonts present on covers so kept that in mind in the production stages.

This CD is minimalist and simple and carries on the theme of love which is found quite frequently in Lana Del Rey's songs which gives continuity throughout the digipak.

Focus Group Analysis

Magazine Advert Planning

Conventions of a Music Advert:

• Image of the artist or band
• Name of the artist or band
• Tour dates and locations
• Colour scheme relating to the genre
• Logos of companies involved
• Websites
• Supporting acts
• Album/tour name
• Sponsorships and record labels in small text
• Box office numbers
• Record labels
• Variety of typography reflecting genre
• Mise-en-scene appropriate for genre
• Layout
• Rule-of-thirds
• Release date
• Reviews
• Age certificate
• Pug

How is genre reflected within each poster?
Pop:

• Saturated colours
• Airbrushed - perfection
• Reflects theme (love, happiness, relationships)
• Mainstream trends
• Make up
• Teenagers
• Colour coordinated

Rock:

• Aggressive
• Dark colour scheme
• Attitude
• Loud
• Leather
• Electric instruments

Indie:

• Earthy colour scheme
• Quirky
• Casual
• Hipster
• Everyday locations
• Quirky expressions
• Down-to-earth

What do you need to plan for?

• Advert composition
• Photo-shoot
• Imagery
• Themes
• Location
• Colour scheme
• Typography
• Mise-en-scene
• Synergy

Our Pitch

Risk Assessment

Risk Assessment by Megan Williams on Scribd

Location Analysis

As a group we are thinking filming at several locations in order to get a wide variety of shots and settings to provide us with more options and leniency in our editing. These locations consist of:

• Grimsthorpe Castle
• A swimming pool
• The old Rippingale Train Tracks; and
• A dark room where images from a projector may be projected onto the wall.

We thought Grimsthorpe Castle's gardens would be perfect to film shots that just contain the female actor as we want to portray her as being quite pure and dainty so the array of flowers and perfectly manicured greenery was able to accentuate that idea. We managed to get permission to film in the kitchen, flower and topiary garden which gave us a wide range of different shots we could take.


We took the theme of the relationship drowning and decided to interpret this with a swimming pool, one of our group members has access to one and we have a lifeguard on hand to take care of any incidents that may happen.


The old Rippingale train tracks are quite an edgy location as they have an abandoned look to them, we thought this would be a location to film shots containing the couple as it is representing the forbidden love they have for each other and how they have to meet up in deserted locations. It is a contrast to Grimsthorpe Castle as it is symbolising that he is a bad influence on her and that the purer location is where she's really herself and not putting on an act to seem admirable and spontaneous.


The dark room will be used for lip-syncing along to the song and a projection will be shot over the female actor of a rose blooming and dying to illustrate what is happening within the relationship as the song goes on.

 

 

 

Focus Group Feedback

Stabilisation Test

After Effects enables the editor to use a plugin that assesses the video footage and stabilises it frame by frame. Simply apply the plugin to the footage and the program will analysis the clip and apply the effect.

Depending on the movement of the original footage, the outcome varies. However, it is evident that it can create a blurry and distorted look to it and this can be used to our advantage to create a motion blurred appearance. There is also the issue that the video becomes cropped post rendering. This will need to be a factor we need to consider before we film shots and adjust the settings to fit each clip. It is very apparent that different shot types can drastically change the outcome of the clip.

Story Board

Story Board by Megan Williams on Scribd

Contact with the Artist

We chose to contact our chosen artists, Natalie Lungley by Facebook messenger as she does not have  valid email address that we could use other than her social media.

We addressed our message formally as she is a well known unsigned artists within social media. we contacted her on Facebook, explaining why we wanted to use her song and what we were using it for, e.g. for educational purposes only.
Unfortunately Lungley did not get back to our message however took time to read it which we appreciated.

Location Scouting

Deconstruction of Lyrics