Fleur East - Sax:
This music video is of the genre dance-pop, it is very up-tempo and lively with bright, saturated colours throughout. There is a main focus on the female singer, encouraging the male gaze with her costume being bright block colours and having many cut outs making it revealing. The lighting is high-key lighting up the brightly coloured set and following the conventions of the pop genre. Throughout the video there is a highly physical performance with energetic dance routines set with different bright back drops, on some there can be seen to be back up dancers dancing along to the same routine making the shot seem busier and more hectic. The editing is fast paced and cuts to the beat of the song creating a link between the audio and the visual, the fast pace of it keeps up the energy of the song. It looks to be a high budget set and performance with complex dance routines and dancers and the bright back drops, using effects that manipulate the video to do different things, this convention adheres to the pop genre.
Birdy - People Help the People:
This follows the genre of indie folk/pop music, it has a very slow tempo. We have decided on recreating this music video for our preliminary production as it is a more simple array of shots than a typical music video especially for a first try at creating a music video and it is in the style and genre that my group is looking at. This music video doesn't really fit into a particular genre, this itself is a convention of an indie style video. A convention of the indie genre is for it to be very middle-class, this is represented through the use of taking a bus for transport which is seen as a very middle-class mode of transport. It has a very slow pace of editing throughout creating a very laid back atmosphere together with the black and white so there's no bright distracting colours. It is set in an everyday setting with everyday people, there's little to no choreography involved in this video following the conventions of an indie music promo.
Foo Fighters - Rope:
'Rope' is of the genre rock/punk/metal. The costume consists of dark colours and the whole video has a monochrome look to it as they use black costume against a white background to give it that contrast. An emotion that can be picked up on is anger this is through facial expression, body language and the vocals and is a common convention and ideology within this genre. The costume is quite scruffy and uncaring of appearance unlike those of pop genres where every hair is in place and most costumes are skin tight without creases. It can be viewed as quite intimidating as it has a montage of shots where the band members are in shadow as they are backlit, this prevents us from seeing any distinguishable features, the video is also very up close to the members possibly adding to the intimidation by being up close in the personal space. The whole video is male dominated, following the conventions of the rock genre with each of them holding an instrument or microphone and heavy focus on their talents. The video is performance based with the band playing as though they are on stage at a concert even though they are in a secluded room, this makes the viewer feel closer to the band as they watch.
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