Genre is the category or type of music which audiences
chose their favourite conventions, certain institutions make their music
within their genre specialisation as that is where their expertise is
present. It is defined in the Oxford Dictionary as 'a style or category of
art, music or literature'. It originates from France, which means 'kind' or
'sort' and is usually seen as a repertoire of elements.
A convention is an element you expect to see in a
genre, it is defined in the Oxford Dictionary as 'a way in which something is
usually done'. For example, in an action film you expect to see violence,
a male hero and the theme of good vs. evil.
Iconography is a sign or symbol associated
with the genre, it is defined as 'the visual images and symbols used in a work
of art or the study of interpretation of these'; for example, dark
settings and tense music is the typical iconography of a horror film.
Ideology is the beliefs of an individual or group and
what they think is important, it is 'a system of ideas and ideals'; for
example, the characters of Downton Abbey think it is important to be rich
so host lots of parties and dinners to show off their wealth.
Hybrid-genre is when elements of two or more genres are used
within a film; for example, Johnny English is an action comedy, Shaun of
the Dead is a rom-com-zom.
Verisimilitude applies to all music videos and means how
'real' or 'realistic' a text is. Some genres have a greater degree of
verisimilitude than others.
Some theorists suggest that "genre is no longer a
fixed set of elements", "genre has changed because the conventions of
various different genres have been used together". Buckingham (1990)
argues that a genre is a "constant process of negotiation and change" which
means that it can be interpreted how the viewer wants, other theorists
say "conventional definitions of genre are based on the idea that
they share particular conventions of content e.g. Themes or setting" and
"genres are instances of repetition and differences."
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